The Call

Twenty minutes, no deck.


Free, and you are talking to the person who would write it rather than someone whose job is to hand you over afterwards.

What Happens

The twenty minutes, drawn

Nobody should have to book a call in order to find out what the call is. Below is the shape of it with the minutes marked. Only the last two are a decision, and two of the three ways that decision can go end with us turning the work down.

Skip the drawing
What happens across the twenty minutes A timeline of twenty minutes in four parts. The first five minutes are yours to describe the problem in whatever state it is in. Minutes five to twelve are the questions nobody enjoys being asked. Minutes twelve to eighteen produce a rough range and which end of it we would bet on. The last two minutes are the verdict, which forks three ways: we are right for the work and you get a plan and a range; we are not the right people and we say who is; or it should not be built at all. 0 5 12 18 20 You describe it, in any state. We ask the questions nobody enjoys. A range, and the end we would bet on. The verdict. We are right for it. A plan, and a range. We are not the right people. We say who is. It should not be built at all. Two of the three outcomes end with us turning the work down.
Drawn from how these actually run rather than from how we would like them to. The middle stretch is the part people remember, because the questions in it tend to be ones nobody has put to them yet.

The Nda

On confidentiality

If you want an NDA before you describe anything, say so when you book and it will be signed before the call starts. It costs us five minutes and it is not a favour. There is no follow-up sequence afterwards either; if you do not get back to us, that is the end of it.

Book It

Pick a time

The calendar opens in a new tab. If you would rather write first, that works too and usually gets a reply the same day.

The call is with Mo Sfahan, who writes the software, and takes the call.